Crucial Ballistix is separating, and Ballistix is now becoming its own brand. The new Ballistix website shows that the company will now be focusing on its own memory and gaming equipment – along with SSDs. It appears to be becoming its own specific brand, after being a popular sub-brand of Crucial.

Ballistix has been operating for more than ten years, providing PC gaming enthusiasts with high speed memory and stylish accessories. It remains the only big brand that offers gaming memory while also testing its products from beginning to end. The company’s reputation for quality and reliability has allowed it to move beyond being a sub-brand.

You can check out the new website right here, where it’s evident that they intend to continue giving gamers the performance, overclocking and memory they need.

Jake Smith writes about PC and console gaming, mobile software and hardware, and anything tech-related. He's a BB10, Android, Windows and iOS user, and an all-round tech junkie.