Twitter bought Vine, the 6-second-video platform, back in 2012 before it had even launched. Since then, Vine Stars have changed the online world, becoming famous for packing in stories into six seconds.
Three years on, and it looks like Twitter is winding down Vine for good. The short-form video application was once considered to be one of the biggest new online platforms, but in an October 27th report by The Verge, a source has explained that there were significant layoffs at Vine, without Twitter confirmed how many had been affected and if any had been offered new jobs in other areas of the company.
Twitter did, however, respond to requests about the winding down of Vine, and explained that Vine videos already published won’t be taken down – at least, for the time being. In a statement, the company explained:
“We value you, your Vines, and are going to do this the right way…You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made.”
Vine has been struggling since the beginning, despite becoming popular with particular online communities. The co-founders of the platform eventually quit, Twitter didn’t invest in it quick enough, and the 2013 launch of video on Instagram meant that fewer people had reason to download an entirely new app. Now, Twitter is struggling to keep its own regular platform alive, laying off 9% of its workforce.